5 Reasons Your Business Must Have A Website In Kenya|Website ranking

5 Reasons Your Business Must Have A Website In Kenya|Website ranking

5 Reasons Your Business Must Have A Website In Kenya|Website ranking

Exposure

No publicity channel can compete for the reach that a website proffers. You can distribute  thousands of leaflets, but they have an influence for a short span of time. When people get to know about your company. Many people are eager to do business with you, they will first do their research online. Offering basic information such as office address, map, product catalogue. This information  on your website would go a long way in converting the leads into customers.

Communication

Prospective customers will wish to get in touch with you, but they don,t  have your contact details in handy. In this era of Google, people depends on search engines to find out information they want. If you have a website, the potential client will get an opportunity to get your contact details. If your business does not have an online existence. The customer is more likely to contact your competitors than wasting time hunting for your contact information.

Affordable

Developing a website using wordpress is a one-time capital investment. Once you are done with web development, all you need to do is renew your domain name as well as storage. which would cost a fraction of your total revenue. Your business website will be accessible to millions of users and devices across the globe just at the click of a button. You can compare with the traditional marketing. where you  have to be at the mercy of word of mouth publicity or invest substantial amounts from time to time. in advertising via print and electronic media. It may not produce results overnight, as it will take time for the traffic to build up, but ultimately it costs almost nothing, and the results are worth every penny.

Online is a modern “Pull” strategy instead of old-style “Push.”

Traditional businesses sell their products/services to customers through available marketing channels like electronic media, print advertising and word of mouth promotion. These are regional approaches that rarely cross a particular geography unless you spend a fortune. But if you have a website for your small business. it will give you the power to draw in customers towards your product/service rather than forcing your business to them. Imagine a customer looking for SEO companies in NAIROBI area. He is likely to type “SEO Company Kenya” and choose from the first few results. If your business doesn’t have an online presence. You will lose not only a potential customer. Any prospective business that might have generate for you with positive word of mouth.

Expedient and Easily Accessible

With substantial online presence. A business can be  provide information to potential customers, 24/7/365. It is possible that someone might search your business at 2 am. He/She will submit an inquiry form on your business’s website, from the comfort of his couch. This is something traditional promotion cannot offer. Modern day businesses have twisted their business models. So much in accord with the online channels that a lot of them operate completely from the virtual world. This saves a lot of costs that one invests in building and maintain infrastructure. providing remuneration to the employees and utility bills that need to be paid. At the same time, they function round the clock with any closing hours. Communicating with the customers anytime, anywhere.

Why modern businesses require a dynamic & responsive website in Kenya

Static websites are an outdated approach used in the past, however, having a static one is still better than having nothing. Static websites are a good way to list your online presence, but the real value can only be generated by the dynamic, interactive websites. The technology has drastically change and customers do not have the tolerance waiting long hours to get their online inquiries responce. It is always wise to have representatives supporting online chats to handle customer queries rather than asking them to send emails and then wait hours, if not days, to have their questions replied. Static websites can be built effortlessly and rapidly.

5 Reasons Your Business Must Have A Website In Kenya|Website ranking

Dynamic websites are more costly to create and host, but that can be compensat by their entire utility and the flexibility they deliver. Make sure you develop a site that is  highly functional and a dynamic and responsive supporting mobile users, who have surpassed the desktop users. The prominent advantages of dynamic website are that they have an interactive interface, customizable filters, simple design update, bug-free, and easy to update content.

 

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