DIGITAL MARKETING  FOR TOUR AND TRAVEL  AGENCY IN  KENYA

DIGITAL MARKETING FOR TOUR AND TRAVEL AGENCY IN KENYA

DIGITAL MARKETING  FOR TOUR AND TRAVEL AGENCY IN KENYA

Visibility in the search engines (SEO) remains a top priority for the tour and travel sector in Kenya. The evolving search landscape demands new SEO tactics and new ways to integrate SEO with other channels. Travel agents have played an important role in the travel industry in the past, but these days the internet and search engines have stormed ahead with polls suggesting that around 80% of trips are booked online.

The issue is that there are thousands of tour operators in Kenya, so how should any one of them stand out and improve their SEO (search engine optimization) so that they can be found?

Well, first of all, it’s important to find a niche, and with the travel industry, this is usually easy. Tour operators usually have their own specific market(s).

How could SEO help to optimize your tour and travel website?

• Allows you to fetch more customers with reduced costs

SEO allows you to target customers for a range of keywords. Unlike other strategies (PPC, to name a few), targeting keywords in SEO is fairly easy and pocket-friendly. SEO lets you target a large number of keywords along with their variations, for no extra costs. For example, if you are in the business of booking hotels, you might like to target keywords like ‘hotel reservation’ and ‘hotel booking’. But why restrict yourself? You could also try your hands on other related keywords like ‘Kenya hotels’, ‘best hotels in Kenya’ and so on. SEO doesn’t restrict your keywords with a budget. SEO gives you the liberty to explore more and target a range of related keywords for no extra costs.

• Enhances visibility of your tour and travel website

SEO basically deals with the website optimization such that it appears in front of the targeted audiences. For instance, if someone searched for ‘book hotel online’, and your website makes it to the top of the search results pages, the probability is quite high that you will end up making the deal. You automatically boost your business when you offer your customers what they are looking forward to having. This is how SEO blesses you.

• Builds great user experience

Though not directly associated with any SEO task, but a good SEO expert will always provide you suggestions for better structure & CTA planning in order to ensure proper conversions.

With current SEO Trends, a website without proper on page & structure will find it difficult to rank better in SERPs and hence forcing you to make changes accordingly, which actually helps you in building better user experience.

SEO is not just about pleasing the search engines, but the target customers too.

Now that you know the importance of SEO for the tour and travel industry, it is the time that you know it inside out. Let’s explore the untouched aspect of SEO in detail.

The Basic Things You Should Know About Tour And Travel SEO

Tour and travel industry undoubtedly is huge! With a plethora of opportunities for travel agencies and a potential untapped market, the industry still remains unexplored. If statistics are to be believed.

it is your turn now, how do think SEO could affect the tour and travel industry? Let us know in the comments. Also, do share the best SEO practices that bestowed your travel business with ultimate boost.

DIGITAL MARKETING  FOR TOUR AND TRAVEL AGENCY IN KENYA

Talk to us +254720744763 or Email:info@globaldesartsmedia.co.ke

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1 Comment

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