Digital marketing Kenya 2018

Digital marketing Kenya 2018

Digital marketing Kenya 2018

is the marketing of products or services using digital technologies.  On the internet,  also mobile phones, display advertising and other digital media. As digital platforms are increasing, incorporate into marketing plans.  People use digital devices instead of visiting physical shops. Digital marketing campaigns are  more prevalent and efficient in Kenya

Digital marketing Kenya 2018

Customers in Kenya are researching online.  They buy in stores,  also browsing in stores and then searching for other options online . Online customer research into products. Its popular for higher-priced items as well as consumable goods, groceries and makeup. In Kenya, Consumers  increase using the Internet to look up product information, compare prices. The search for deals promotions. A key objective is to engaging digital marketing customers. Allow them to interact with the brand through service and delivery of digital media. Information is easy to access on digital communications. Users with access to the Internet can use digital mediums, such as Facebook, YouTube, Forums, and Email. It creates a Multi-communication channel, information can be  exchange around the world by anyone.


You can perform digital marketing in multiple channels. As an advertiser one’s core objective is to find channels which result in maximum two-way communication.

Affiliate marketing 

Affiliate marketing is perceive to be consider a safe, reliable and means of marketing on online platform. Its due to a lack of reliable in terms of affiliates. That can produce the demand number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation. In terms of the claime commission that isn’t honest acquired. Legal means may offer some protection against this,  there are limitations in recovering losses or investment.  Affiliate marketing allows the brand to market smaller publishers and websites with smaller traffic. Brands that choose to use this marketing should beware of risks.  Look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involve.

Display advertising 

Online Display Advertisement deals with showcasing promotional messages or ideas to the consumer on the internet. This wide range of advertisements, advertising blogs, networks,  contextual data, ads on the search engines, classify etc. The method can target specific audience tuning in from different locals. To view a particular advertisement, the variations can be found as the most productive element of this method in Kenya today.

Email marketing –

Email marketing is cheap. It’s a way to rapid communicate a message such as their value proposition to existing customers. The success of email marketing is reliant on the language and using graphics/visuals that are relevant to the message.

Social Media Marketing –

The term ‘Digital Marketing’ has a number of marketing facets. It supports channels used in comes the Social Media. When we use social media channels (Facebook, Twitter, Interest, Integra, Google+, etc. To market a product or service in Kenya, the strategy is called Social Media Marketing. It is a procedure strategies are made.  Execute to draw in traffic for a website of buyers over the web using different social media platforms.

Game advertising 

The inclusion of products or brands within a digital game. The game allows brands or products to place ads within their game. The attitude towards the advertising also takes into account the message shown but also the attitude towards the game.

Video advertising –

Digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has increase in  in Kenya. Online Video Advertising consists of 3 types. Pre-Roll advertisements play before the video is watch. Mid-Roll advertisements play during the video or Post-Roll advertisements that play after the video . The effectiveness depends on length, position, adjacent video content, variables will yield different results. Length of the advertisement has shown to affect memorability. Longer duration results in increased brand recognition. This advertising, due to its nature of interruption of the viewer. Its likely that the consumer may feel as if their experience is being interrupt, creating negative perception of the brand.

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