Property company  Kenya Need Search Engine Optimization

Property company Kenya Need Search Engine Optimization

Property company  Kenya Need Search Engine Optimization

Marketing is the backbone of every organization, including property management companies. Without marketing yourself to your target audience, your venture will fail to survive. Back in the day, traditional advertising mediums like billboards and banners were the only ways to reach out to your audience. Additionally, they demand a substantial amount of money, and the return on investment (ROI) is difficult to track.

Property company  Kenya Need Search Engine Optimization

But, today, things are different. The advent of the internet has revolutionized the way we live and do business. The internet is embedded in everything we do and has also transformed the marketing game for businesses. If you have been online for quite some time now, then you should be aware that having a website alone isn’t enough.

 Search Engine Optimization for property Company

For a new property management company with a smaller budget SEO is probably not the best option for them. SEO can take 2–6 months to start to take effect, so if you don’t have the budget to spend on a marketing strategy without immediate returns this probably isn’t the best option. I’d recommend starting off with some Paid Ads (Google Adwords, Facebook marketing, etc) if you have a brand new company and brand new domain.

Paid ads for property company in Kenya

On the other hand, if your company has been in operation for a few and has a steady cash flow then SEO is definitely the best alternative. While Paid Ads are great for new companies, they generally don’t have the same conversion rate. Only around 10% of people click through to paid ads, with the remainder skipping the ads and opting for the organic results. This is an interesting stat that Google released a few years back. What’s nice about SEO is that once your website is ranking you won’t have to pay every single time someone clicks on your site (whereas with Paid ads you’ll always pay per click). It’s kind of similar to renting a home vs buying a home. While renting may be cheaper in the short run, it’s generally more expensive as a long term living option.

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2 Comments

  • Posted June 27, 2018

    Blog Backlinks

    Hi! Thank you…Useful article!.

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