7 Tips for Writing Engaging And SEO-Friendly Content
When it comes to building a strong online presence and raising brand awareness, content is of utmost importance. The content you create and publish needs to be a priority. This is because it’s the content that will attract your target audience, reach them, and have them get to know your brand better. And, SEO-friendly and engaging content is the way you want to go.
You can go through all the trouble to share the right information or make your content entertaining. But, if it’s not SEO- friendly and engaging, it’s not going to reach your target audience. Fortunately, we’re here to teach you how to nail writing the content both search engines and your audience will love.
Here are the 7 ultimate tips for writing SEO-friendly and engaging content.
Find & Understand Keywords
Keywords are the basis of a quality SEO-friendly piece of content. If you want to rank high in Google, you’ll need to choose a keyword to rank for.
The best way to do it is to use keyword tools such as Google Keyword Planner. These tools will teach you about the metrics important for choosing the keyword for your content:
- search volume
- search value over time
- SERP features
It will be very hard and probably unsuccessful if you try choosing the right keyword without a proper tool.
It’s also important to remember that ranking for the number one keyword is not always the best option. Let’s say you’re trying to rank for “ice-cream”:
- it’s a highly popular keyword
- there are thousands of people and businesses ranking for it
- there’s no way you’ll be on the first 10 pages of Google search results
Instead, try going for a more specific keyword such as:
- homemade vegan ice cream
- ultimate ice cream recipe
- healthy ice cream
A more specific keyword will have fewer people ranking for it and will give you a chance to rank higher.
Satisfy Search Intent
Another thing you have to pay attention to in your content writing is satisfying the search intent of your audience. That means that you shouldn’t stuff your content with keywords that have nothing to do with the actual point of your content.
So, if the users are searching for the ultimate ice cream recipe, they’ll want to read about:
- the ingredients
- the preparation process
- the serving methods
- the flavors
They don’t want to read thousands of words about the ice cream machine you’re selling.
You simply have to satisfy their search intent by providing the very content they came for. Don’t use any tricks since it will only work one time.
Speak Their Language
To make your content more engaging and ensure it attracts the right people, you need to understand and speak the language of your target audience.
You have to adjust your:
- writing style
It needs to fit their taste and sensibility.
So, let’s say you’re e-commerce selling home kitchen gadgets and appliances. Your target audience is mainly women, aged 28-50. You’ll need to adjust your writing as follows:
- easy to understand
- simple, everyday vocabulary
- no technical terminology
- informal style
This way, you’re making the content sound more friendly to the people reading. This makes you more trustworthy and your content less about marketing and more about sharing friendly advice.
Even if you find the right keywords and adjust your writing style, you won’t have much success unless your content is valuable.
Valuable content is the kind of content that:
- shares important information
- solves problems
- gives advice and guidance
Mariah Pearson, an SEO specialist and editor at Grab My Essay, says: “You need to find and understand the pain points of your target audience. Then, help them overcome them. This is key when it comes to content engagement.”
So, the headline “6 Easy Steps to A Perfect Homemade Ice Cream” might sound much more appealing to a target audience we’ve mentioned above rather than something like “Best Ice Cream Kitchen Gadgets For 2020”.
Know What’s Trending
To make sure your audience is staying engaged with your content, you need to give them the content they’re interested in. And, apart from covering their pain points, you should also cover relevant, trending topics.
If something is happening in your industry or niche, you need to stay on top of that. Always make sure to:
- cover topics that are currently trending
- follow all the news, events, and influencers
- provide credible information quickly
This way, you’ll have more people learn about your content and start seeing you as the go-to resource for the latest updates.
Use High-Quality Links
Link building is another way for you to show the search engines just how relevant and credible your content is. It will also tell your target audience about the quality and credibility of the resources you’re using.
This is why you need to:
- link to quality, credible outbound sources
- set up backlinks from websites that dominate your audience’s scope of interest
Using high-quality links will be an additional signal to the search engines and your target audience that your content is informative, valuable, and worth engaging with.
Edit & Proofread
Finally, you always need to do the final touch to your content and ensure it’s ready to be published. You have to edit it and proofread for any potential mistakes.
Therefore, always go through the following process:
- create the first draft
- edit several times
- proofread the final draft for typos, spelling, or grammar mistakes
In case you need some extra professional help to do this, you can find it online. Writing services such as Trust My Paper, Wow Grade, or Top Essay Writing have professional writers who can make this process easier on you.
This way, you’ll know you’re providing nothing but high-quality content that your audience is going to love.
It may sound like a lot to handle, but you shouldn’t settle for anything less than brilliant. Your content needs to be strongly written and professional if you want to stand shoulder to shoulder with your biggest competitors.
Use the tips we’ve shared above to write engaging and SEO-friendly content and get the results you want faster than you expect.
Marques Coleman is a freelance writer and blogger whose passion for the written word turned into an admirable career. He focuses on topics such as digital marketing and building a brand but loves writing about personal and professional growth as well. He currently works as a proofreader at
Classy Essay and Supreme Dissertations. He’s also the head writer at Subjecto.