Affiliate Marketing In Kenya
Affiliate Marketing In Kenya
What Is Affiliate Marketing?
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product and earns a piece of the profit from each sale they make. The sales are tracked via affiliate links from one website to another.
Common Types of Affiliate Marketing Channels
Most affiliates share common practices to ensure that their audience is engaged and receptive to purchasing promoted products. But not all affiliates advertise the products in the same way. In fact, there are several different marketing channels they may leverage.
An influencer is an individual who holds the power to impact the purchasing decisions of a large segment of the population. This person is in a great position to benefit from affiliate marketing. They already boast an impressive following, so it’s easy for them to direct consumers to the seller’s products through social media posts, blogs, and other interactions with their followers. The influencers then receive a share of the profits they helped to create.
With the ability to rank organically in search engine queries, bloggers excel at increasing a seller’s conversions. The blogger samples the product or service and then writes a comprehensive review that promotes the brand in a compelling way, driving traffic back to the seller’s site.
The blogger is awarded for his or her influence spreading the word about the value of the product, helping to improve the seller’s sales. You can check some of best blogger in kenya.
3. Paid search focused microsites.
Developing and monetizing microsites can also garner a serious amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are distinct and separate from the organization’s main site. By offering more focused, relevant content to a specific audience, microsites lead to increased conversions due to their simple and straightforward call to action.
4. Email lists.
Despite its older origins, email marketing is still a viable source of affiliate marketing income. Some affiliates have email lists they can use to promote the seller’s products. Others may leverage email newsletters that include hyperlinks to products, earning a commission after the consumer purchases the product. Another method is for the affiliate to build an email list over time. They use their various campaigns to collect emails en masse, then send out emails regarding the products they are promoting.
5. Large media websites.
Designed to create a huge amount of traffic at all times, these sites focus on building an audience of millions. These websites promote products to their massive audience through the use of banners and contextual affiliate links. This method offers superior exposure and improves conversion rates, resulting in a top-notch revenue for both the seller and the affiliate.
Affiliate marketing in Kenya
According to Martin Muli, the organizer of Social Media Awards (SoMa), affiliate marketing has a lot of competition in the country from popular platforms such as Facebook and Twitter, to mention a few. The reason for this competition is the fact that some companies would instead sell their products by making banner budgets or through storytelling. Muli notes, ‘You enter into an agreement with the company, and in return, you earn a commission from clicks and purchase done by customers.’ ‘Google is the biggest competitor because it makes money from sending users to companies’ sites or by charging for adverts, the current trend is that companies looking to market online will set a higher budget for Google and social media than banners for affiliate marketing,’ he adds.
Affiliate marketing for products
In doing so, the product reaches the customers before they have a chance to open your website and find the affiliate link that earns you commission and directs them to the company’s official website or store. Kenyans might admire the idea of playing safe when it comes to the internet and marketing, but most countries are already comfortable with affiliate marketing. However, the fact that this chance of making money is not as common in Kenya as it is in many other parts of the world should not deter you from trying your luck. When the trend catches on, and your website gets the necessary traffic, you can be assured to make money, especially if your content is of high quality.
Online affiliate marketing jobs in Kenya
With the information above. You need to find the right affiliate program in order to start making money through online affiliate marketing. Finding an affiliate program is the first step to making money through affiliate marketing in Kenya. Joining an affiliate program is the first step towards making money online through affiliate marketing. Kenya has well over 50,000 affiliate programs at the moment, though not all of them are from the country. These include Revcontent, MGID, Outbrain, Taboola, Content.A.D, and Google AdSense to mention a few. However, you can still make money by joining Kenyan affiliate programs such as the ones below.
Is arguably one of the largest online shopping malls in Kenya. Jumia adverts can be spotted almost all over the internet including on social media sites such as Facebook and Twitter. The Nigerian-based online marketplace was founded by Jeremy Hodora and Sacha Poignonnec in 2012 but is now spread over eight countries in Africa (Egypt, Ivory Coast, Kenya, Nigeria, Morocco, Cameroon, Uganda, and Ghana). It is good for Kenyan expert bloggers considering it deals with a variety of products including home appliances, fashion, kids, and electronics to mention a few.Its affiliate program was launched in November 2014 and offers affiliate marketing jobs in Kenya for anybody with a website, social media account or blog.
When was Jumia affiliate launch in kenya
Affiliates would receive 11% commission if the customers referred purchase the products within thirty days of clicking the link. All payments are made via a bank transfer. 11% is a considerable commission considering Amazon offers 4% and with Jumia, you can choose from text links, product feeds or banners to give the product information to potential buyers. To join the program, simply type ‘Jumia Affiliate program’ on your search engine. Jumia will redirect you to a page where you get to fill in your details such as your personal information as well as your website domain. Successfully joining the program means you can now place the affiliate link banners, which come in different sizes, on your website. Kilimall is also an example of another online marketplace that offers affiliate marketing opportunities. However, their commissions range from 8% to 30% of the product’s cost.
2. Travelstart Kenya
It was launch in 1999, but Travelstart has been termed as the fastest growing online travel agency in Africa. Globalization and technological innovations have made it easy for people around the world to become their own travel agents. It has up-to-the-minute booking engines that help users search, book, pay, and even compare ticket prices for both local and international flights.
They have excellent customer support program that aids customers who wish to know more about a particular flight. Joining their affiliate program is even easier; once done, you can simply place their banner on your website and wait for your followers to click on the links and book a flight. You get to earn money every time a customer books a flight through an affiliate link on your site. Travelstart also negotiates a low price for customers; a point which you can emphasize on your site, and gives highly competitive commissions with no charge on your end. It also has a high-end CRM programme that helps retain customers and guarantee their loyalty.
3. Kenya Pesa
Telecommunications is another sector of the Kenyan economy that employs millions of people across the country. While most of the employees for popular telecommunications giants in the country such as Safaricom and Airtel have a hands-on approach, you can also get paid from these companies by joining their affiliate programmes. However, most of them have budget advertisements and prefer using other methods as opposed to affiliate marketing. Some of these companies have merged with bank accounts to enable easy financial transactions between the two organizations and the customers they share.
Kenya Pesa helps send funds from foreign bank accounts to your Safaricom M-Pesa account. However, you can only send a minimum of $15. To become one of their affiliates, visit their website and request for an affiliate link. Your traffic will use this to access Kenya Pesa and then the company will pay you via commission. At $0.05 per referral, their commission is pretty low when you compare to most sites in Kenya. You get to withdraw your money via Cash Sender once it reaches $5.
4. Social Media influencing, marketing, and managing
You don’t need the best writing skills or a career in cooking to be an affiliate in Kenya. There is a growing number of Kenyans on social media every day, and as businesses get online, social media influencers stand to make a killing. Did you know 49 per cent of Twitter users relies on their medial influencers’ connections? To make more money off your status as a social media influencer, make sure you have all the prerequisite tools such as social media accounts, internet, and a mobile device or tablet.
Social Media influencing
According to Muli, a big following can make you an affiliate with ease. As a social media influencer, your audience should be able to give back maximum value. For example, you can be an influencer whose audience’s earning value is Ksh 20,000. While another influencer could have the potential of an audience whose earning value is Ksh 200,000. If you are on your rise to fame, a set of relevant posts is require. To ensure your traffic doesn’t waver. Media personalities such as Robert Alai, Caroline Mutoko, Xtian Dela, and Sharon Mundia, to mention a few. Are good examples of heavy traction social media influencers. With such traffic, it’s easy to get online affiliate marketing jobs in Kenya. That’s from companies such as Safaricom, Equity Bank, and Co-operative Bank.