Firstly digital marketing is an umbrella term for all of your online marketing efforts. Secondly businesses prefer digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

To sum up an influx of people spend twice as much time online as they used some few years ago. Subsequently the way people shop and buy has really changed, meaning offline marketing is not as much effective nowadays.

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Social Media Marketing For Restaurants

The impact of social media especially on the hospitality industry is huge. Social Media Marketing For Restaurant and Bar in Kenya is a great way for nearly any business to communicate and market directly to customers. As a restaurant owner or manager, if you’re not using social media, you’re missing a huge opportunity for growth.. If your restaurant business is not incorporated with social media, you’re missing on the biggest opportunity to grow your business. Creating social media accounts like Facebook, LinkedIn, Instagram or Twitter for your e-commerce business can build trustworthy relation with the people who don’t know personally and also restaurateurs can integrate restaurant management system to order food online and review.

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