Content Writing Services in Kenya: Your Definitive Guide
You are missing out if your business doesn’t have an online presence. Internet penetration in Kenya is set to increase in the coming years. Besides, your clients spend several hours online for entertainment and education. More than half of all internet users also use the internet to find services and products. So, it’s advisable to focus on digitalizing your business this year.
After creating an online presence, you should develop an effective digital marketing strategy. This allows you to get noticed by the right audience. One powerful digital strategy you can use to get noticed in your industry is content writing. So, read on to discover your definitive guide to content writing services in Kenya.
“Content marketing is the only marketing left.” ― Seth Godin, Circa 2008.
What Exactly is Content Writing?
Content writing is a powerful strategy that allows you to connect with your audience. You can do this by publishing content online. First, content can help you increase the quantity and quality of traffic to your website. Second, you can use content to inform your customers about a new service or product.
Many people assume that content writing is all about blog posts and articles. The truth of the matter is that it’s more than that. Effective content writing is an art and a science. It is about analyzing data to understand what your target audience is searching for. From there, you can create credible and trustworthy content. Relevant content will make you a reliable source of information in your industry.
Various Types of Content Writing
Content writing is more than blogs, website content, and landing page content. Think of content writing as water that molds itself to the shape of a container. Likewise, content writing molds itself to your digital marketing strategy. This means that content writing takes different forms depending on your intentions.
Let’s discuss the different types of content writing.
Articles and Blog Posts
Blog posts and articles are the most popular forms of content writing. When done right, blog posts can educate and inform your target audience. Above all, they can bring more organic traffic to your website. You can use long-form blog posts to address the challenges your target audience is facing. Long-form content is also perfect for teaching concepts and answering questions.
Having a blog section also allows you to leverage the power of SEO. With SEO, you can expect to get more organic traffic to your website. According to a recent study, blogs are likely to increase ROI.
Email content can also increase sales and build credibility. Make your email newsletters simple to give value to your target audience. In addition to that, remember to use meaningful headlines to ensure they don’t end in the trash folder or spam. Above all, create personalized email content that each customer can relate to.
Video content is the most popular form of content today. It is not surprising that Kenyans are among the top consumers of video content globally. According to Mark Zuckerberg, video is the future of digital marketing. As such, you should leverage the power of video to connect with your audience.
Videos allow you to connect and engage with your audience. You can do that by sharing tutorials or answering questions. Brands can also use videos to build credibility and awareness.
With infographics, you can share facts and numbers with your target audience. Infographics are popular among readers since they are easy to understand.
Social Media Posts
More than half of the global population spends more than two hours on social platforms. Data shows that 40% of social media users use social sites to find new products and businesses. Above all, consumers are more likely to buy from an active and engaging brand on a social platform.
Social sites are also upgrading their platforms to meet user demands and expectations. For instance, you can now share stories on almost all social sites. Moreover, many social sites allow customers to buy products or book services online. Thus, social media content is the future for brands. You can use social media posts to reach more customers and increase sales.
Webinars have become popular over the last couple of years. They allow brands and digital content creators to educate their audience. But, webinars should be short, fun, and engaging to be effective.
Case Studies can help businesses tell their success stories. Consumers use case studies to make more informed decisions.
Other forms of content that you can use include:
- White paper
- E-commerce product description
Need Help With Your Content Writing Strategy? We Can Help
Good content will always be the foundation of any successful digital marketing strategy. You can use content to attract your target audience. Besides, it allows you to drive customers to your website from free organic searches. They can also use good content to increase sales and revenue. Content is also the way to go since it’s controllable and trackable. Besides, content marketing is cheap. But, you need a content marketing strategy to increase your ROI. Relying on the wrong content writing strategy is a waste of time and money. It can also harm your brand.
Most of us don’t have the time, tools, or expertise to create an effective content marketing strategy. That is where the content writing specialists at Global Desarts Media come in. We follow content writing best practices, including.
- Creating an effective content strategy
- Understanding your target audience
- Creating relevant content
- We use a mix of content to keep your customers engaged.
We use YoastSEO, Grammarly, and Copyscape at every content creation stage. Furthermore, we use Google Analytics and SEMrush for analytics. You can count on us to develop an effective content writing strategy. We tailor our services towards your individual needs and budget.
Do you have any questions? Talk to us today to discover how we can help.