Digital Marketing Trends In Kenya
At one time, artificial intelligence, data-driven marketing, and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020.
Here are the top digital marketing trends in Kenya
Artificial Intelligence & Augmented Intelligence
In a nutshell, when the natural intelligence, when extended with an AI, is dubbed as Augmented Intelligence. With the current advancements in the field of AI. AI technology is in developing stages; therefore, it cannot perform complete automation. Still, it’s useful enough to sell products and services and help you to make far-reaching decisions.
In that respect, when the skills of human beings combine with an AI system. It can reveal some fascinating results in the realms of Digital Marketing when done correctly.
Artificial intelligence will soon be the driving force behind many services and, currently, we already see it implemented in such areas as:
- Basic communication
- Product recommendations
- Content creation
- Email personalization
- E-commerce transactions
Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.
“Most search-driven manual advertising campaigns. Take into account three or four targets: the keyword, time of day, and location. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement. Even target according to lifestyle or behavior habits when integrated with customer data platforms.”
It is a promising trend in kenya for customer care ventures
Chatbots will continue to be an important part of digital marketing in 2020. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.
The chatbots are driving marketing automation combined with a human element, and it shows excellent hops for the future.
Internet users in Kenya are spending more and more time on messaging apps either mobile or desktop. The latest digital marketing techniques are leading towards more use of these chat apps. That combines organic and inorganic elements.
Different brands are jumping into the use of robots to communicate with their customers and consumers with very little or no human intervention.
KENYA is a country that has the highest social media utility in the world that is 72% of Kenya residents use social media accordingly.
It is the reason the Snapchat stars, YouTubers, and favorite bloggers are very active and command considerable fees to recommend and review products and services to their audience.
Some of the Facebook and Twitter influencers even issue rate cards to mention their cost to offer their services.
Modern-day influencers are ordinary people who have created an enormous fan following, and they can provide their services to businesses at a fraction of the cost that is given by superstar celebrities.
The year 2018 has seen a spike in the use of video content by Internet users in Kenya and the rest of the world, and this trend is expected to go well into 2020.
Social Media giants like Facebook and LinkedIn are devising their policies to prioritize video content.
A survey has revealed the following statistics in Kenya.
70% of consumers say that they would rather watch a video than reading content to learn about a new product or service.
88% of consumers are convinced to buy a product after watching a video.
The race is on as every social media platform is giving better video features as well as the addition of new features to make their shared videos better and more viewable.
Live video is an excellent way to connect with your audience in places like Kenya and the influencer marketing strategies based around video content is also giving an edge to businesses that are desperate to penetrate their products into kenya Markets and compete with other brands in the long run.
Companies that are working on video marketing as a significant part of their digital marketing as a substantial part of their digital marketing strategy in KENYA are expected to prevail.
Other than recorded video marketing as a digital marketing strategy, the live video marketing is also gaining grounds exponentially. The live video marketing is redefining the question of how to do effective digital marketing.
The Live Videos as a marketing medium is not something new, but as marketers are witnessing explosive gains, social media is getting on this bandwagon also.
It is becoming a favorite marketing tool as businesses in KENYA are tying up with top influencers who take their viewers through a live event or otherwise.
If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails, and more.
Consider these personalization stats:
- 63% of consumers are highly annoy with generic advertising blasts
- 80% say they are more likely to do business with a company if it offers personalized experiences
- 90% claim they find personalization appealing
Kevin George from EmailMonks asserts that “personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.”
When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon, with their tailored recommended products or movie titles. Here are a few other companies that are successfully using personalization today:
- EasyJet launched a data-driven email campaign that uses customers’ travel history with the airline to build personalized stories, which then suggest where they might like to travel next. About 12.5 million unique emails sent, which have a 25% higher click-through rate than non-personalized emails.
- Cadbury’s created a personalized video campaign that matches a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest, and location. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works.
- Starbucks uses a gamified mobile app that draws on data like purchase history and location to get as personal as possible, allows customers to customize their drinks, and encourages further use with its rewards system – which skyrocketed their revenue to $2.56 billion: