Digitizing Your Business for Profitability in Kenya
The last few years have been challenging for individuals and businesses as well. The pandemic has wholly changed the regular order of things. One area that has seen massive changes is e-commerce. Now, businesses have to do more online than they did a decade ago. Regardless of their industry, success, and size, businesses must be ready to adapt to new customer demands and needs.
With technology becoming the center of things, consumers now have new possibilities to buy products and hire services online from the comfort of their homes. It is not surprising that more than 87% of global business leaders have set digitization as the top objective for their companies this year. Going digital will allow you to connect with more than half of the worldwide population. Your business will also access endless opportunities when you go global.
Here is all you need to know about digitizing your business for profitability in Kenya.
Why Digitizing Your Business Should be Your Top Priority This Year
The role of every business, irrespective of the size and industry, is to attract customers and make a profit. This means that you should be ready to adapt to your customer’s demands and needs. Over the last couple of years, digitization has given customers endless opportunities to buy products and services anywhere, anytime. It is not surprising that the number of internet users worldwide has increased by more than 192 million in one year. Digitizing your business right now allows you to connect with internet users all over the world. Here is why you should strive to digitize your business for profitability in Kenya immediately.
Endless Opportunities to Meet Your Customers’ Demands and Needs
Within one year, Internet penetration in Kenya has increased by more than 11%. Currently, there are more than 21.75 million active internet users. The number of active social media users has also increased tremendously in the last couple of years. More than half of active internet and social media users use mobile phones to access the internet every day. So, digitizing your business for profitability will allow you to connect with your prospective clients in all parts of the country and worldwide. Above all, digitization gives you endless opportunities to better address your clients’ demands and needs. For instance, creating mobile apps and websites will make it easy for your clients to buy your products or services.
Reach Wider Market
Since the pandemic, consumers have realized that they have many options compared with a few months ago. Nowadays, consumers don’t have to commute to find products or services. Therefore, digitizing your business for profitability in Kenya is the only way to survive the digital revolution. Regardless of your business’s niche and size, going digital will allow you to connect with millions of prospective customers all over the country.
Improves Data Collection and Analysis
Customer data allows businesses to understand the market better and improve marketing strategies. Above all, it will enable your business to create personalized products and communications. Fortunately, going digital will enhance data collection and analysis. Enhanced data collection and analysis will drive your business forward. It will also strengthen your marketing strategies and decision-making.
Allows You to Enhance Customer Experience
Digital communication has increased significantly over the last couple of years. Consumers can now use various online tools like email, live chat, video calls, social media, intranet, video conferencing, and more. As such, businesses must find new ways to enhance customer experience. Going digital is the easiest and cheapest way of improving customer service. Both your existing and prospective clients will have endless options and more affordable ways of reaching out to your business when you go digital. You can even give your clients more control and privacy to improve the customer experience.
As a savvy business owner, you are probably looking for effective ways to keep up with recent technological advancements. Luckily for you, digitizing your business immediately will allow you to do just that. Digital transformation will enable your business to create effective continuous improvement strategies. Above all, it will enable your business to innovate and adapt.
How to Digitize Your Business for Profitability
Now that you have seen the value of digitizing your business for profitability, you probably wonder how you can get started. Here is your complete guide to digitizing your business for increased revenue in Kenya.
Create a Strong Online Presence
Your existing and prospective clients are already online, and so should you. Creating a solid online presence will go a long way towards helping you to digitize your business. You can make an online presence by creating a professional and functional website. From there, you can get active on all major social platforms and launch mobile apps.
Take Advantage of Search Engine Optimization
Search Engine Optimization, popularly known as SEO, can get you where your clients are. When done correctly, it will increase your website traffic and conversions. Here is why SEO is crucial to the success of your business:
- Google handles more than 63,000 searches per second
- More than half of global web traffic starts with search engines
- Almost half of the worldwide e-commerce traffic begins with a search on search engines
- Digital penetration in Kenya is set to increase tremendously in the coming years
- More than 40% of global web traffic is organic
Focus on Social Media Marketing
Kenya has more than 11 million active social media users. This represents more than 20% of the total population in the country. As such, investing your time and effort in social media marketing will allow you to connect with your existing and prospective clients. You will be glad to know that you can get started with social media marketing even if you don’t have immediate funds.
Create and Optimize Your Google My Business Profile
Having an optimized Google My Business Profile is crucial for all locally owned and operated businesses as it makes it easier for clients to find you.
Work With the Best SEO Company in Kenya
Digitizing your business for profitability in Kenya should be on top of your priorities. It will increase profitability by widening your reach and improving data collection and analysis. Above all, it will enhance customer experience and business agility.
Ready to grow your online business? We can help digitize your Kenya business for profitability this year. Request your Free SEO analysis to get started.