Guide to Creating a Profitable Google AdWords Campaign from Scratch

Google AdWords Campaign 

Google insists that you don’t have to spend a fortune to leverage the power of pay per click advertising. Even though this is true, you still need to ensure that the tiny daily budget you are spending gives you a high return on your investment. You can only do this by ensuring that the right people see and click on your AdWords campaigns.

Guide to Creating a Profitable Google AdWords Campaign from Scratch

If you are just getting started, you are probably wondering how to create a successful Google AdWords campaign. So, continue reading to discover tips for creating a successful Google AdWords campaign from scratch. 

  1. Determine Your Expectations

The essential part of any decision is setting clear objectives. This is also the case with all your search engine marketing campaigns. Setting your expectations early on keeps you focused on the task ahead. It allows you to connect with your target audience. 

Bear in mind that your Google AdWords campaign should be your tool to reach more clients and expand your business. Having said that, you should ask yourself what it is that you are trying to achieve. For instance, are you trying to grow your subscriber list or convince potential clients to call your office? Or perhaps you are trying to persuade visitors to make an online purchase. 

Remember to set clear expectations early on and determine how best to measure the results. 

  1. Think About Your Target Customers

Before you get started, it will help to determine what your target audience needs. Your AdWords campaign will be meaningless if your target clients are not searching for your services or products. 

Fortunately, you can determine what your potential clients are looking for by using various free keywords research tools. Tools like UberSuggest and Google Trends can help you identify the most searched keywords. These tools will also give you an insight into keyword competition and cost. 

Use this information to determine whether your budget is enough to advertise on each keyword. 

  1. Create Honest and Relevant Ad Groups

You might be tempted to create a misleading AdWords campaign to get more traffic. Although this strategy might work in the short term, it is not sustainable. Instead, focus on creating relevant AdWords campaigns that provide value to the readers.

Above all, ensure that each Ad directs the visitor to the intended landing page. 

  1. Take Advantage of Negative Keywords

Negative keywords refer to keywords used on your AdWords campaign but don’t relate to the advertised product or service. Using negative keywords ensures that the right people view and click on your AdWords campaign. 

This is possible because negative keywords ensure that each Ad campaign is not displayed to visitors not interested in the related queries. 

Another reason that you should use negative keywords is that they are likely to boost your sales by improving the quality and quantity of your web traffic to the landing pages. It also enhances your AdWords quality score. 

  1. Conduct Competitor Analysis

Setting clear expectations, using negative keywords, and creating relevant Ad groups will not help if you fail to conduct competitor analysis. Analyzing your competitors’ intelligence allows you to mitigate risks and improve your Google AdWords quality score. 

Luckily, you don’t have to do much to determine what your competitors are up to since most of them might have probably determined the right keywords and landing pages for your niche. All you have to do is use various intelligence tools like KeywordSpy, UberSuggest, SEMrush, SimilarWeb, and more to analyze your competitors. 

  1. Enhance Your Google AdWords Campaigns by Leveraging Mobile Traffic 

More than 55% of the global web traffic comes from mobile users. This shows that creating mobile preferred AdWords is necessary if you want to stay ahead of the competition. 

When creating mobile-friendly Google AdWords campaigns, remember to include personalized messages and CTA’s. The goal is to convince your mobile internet visitors to click on your AdWords campaigns.

  1. Create AdWords Campaigns that Visitors and Search Engine Crawlers Will Love

The main advantage of Google AdWords campaigns is that you only have to pay for what you need. As such, your campaigns should convince the right audience to click on the ads while discouraging untargeted visitors from clicking the ad. 

This way, you are guaranteed to get more quality traffic to each landing page. Above all, your Google AdWords quality score will also improve, lowering your budget for each keyword. This can only happen if you create compelling AdWords campaigns. 

Remember to include a headline, description line 1, description line 2, and a display URL when creating your AdWords campaigns. 

  1. Keep Testing

Even after your AdWords is live, you still need to keep testing to improve your quality score and enhance your revenue. When conducting tests to determine the success rate of your AdWords campaign, remember to analyze the entire sales funnel. 

You can even create variations of each AdWords campaign to determine what works best for you. With time, you can do away with costly and ineffective AdWords campaigns. 

  1. Take Advantage of Conversion Tracking

Conversion tracking allows you to keep in touch with your bid management and quality score to improve your return on investment. Conversion refers to the action you want your target audience to take to complete the sales process. It might be making an online order, calling, or filing an online document.

  1. Think About Your Budget

Before you invest your hard-earned money into your Google AdWords campaigns, it is essential to think about your budget. Take the time to ask yourself whether you have enough funds to advertise each keyword. 

You can do this by determining your maximum cost per click, also known as Max CPC. Your website’s Max CPC will depend on the conversion rate, profit margin, and profit per customer. 

Wrapping Up

There you go, your step-by-step guide to creating a profitable Google AdWords campaign from scratch. Google AdWords campaigns can enhance your sales and web traffic by developing and improving brand awareness. If you need help, make sure to contact an award-winning SEO company in Kenya to create a successful AdWords campaign from scratch.