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It’s time to take our annual look at what’s ahead for SEO professionals in 2020.
What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2020?
This is the question we ask every year here at Global Desarts Media.
This year, We asked 30 of today’s top SEO professionals for their thoughts.
Here are the top trends you need to know in 2020, according to the experts.
1) Improve User Experience Across Your Entire Website
Let’s kick things off with a brief explanation of what Google is here to do. Just like any search engine, they want to show the best results for a user’s query, and if they’re greeting users with a list of irrelevant, low-quality results, they won’t use them again. By the way, Google does this very well, which is why they’re the largest search engine in the world – by far.
You’ll need to think about that constant desire to show the best results when you’re optimizing your website for SEO. Why? The answer is simple: If your site isn’t high-quality enough, you’ll have a tough job ranking for your target keywords.
Nobody wants to land on a spammy website that takes years to load, right? That’s bound to lead to a high bounce rate. And although Google hasn’t officially declared it, there is evidence to suggest that the search engine giant does reward sites that have low bounce rates with higher page ranking:
2) Optimize for Voice Search
Did you know that 50% of all searches will be conducted by voice by next year?
That’s right: Half of all the people heading to Google aren’t typing their queries – they’re using a voice-assisted device to do the job for them.
If you think that’s not something you’ll need to factor into your SEO strategy, you’re wrong. Voice searchers have different habits than text searchers, and the devices they’re using (whether that’s an Amazon Alexa, Siri or Google Home) take data from SERPs to replay information from the featured snippet box back as their answer.
For example, a text searcher might type “Dog diet.” A voice-based search, however, is likely to be more longer tail, like “what do dog eat?”
3) Focus on Topic Clusters Instead of Keywords
Google is evolving – and so is its algorithm. Its objective now is to understand the intention of its users: what they expect, what they’re looking for and, more specifically, what search results would best help answer their query.
That’s where the featured snippet box comes into play…again:
But don’t expect your website to end up on the first page of Google simply by creating keyword-focused content. It’s not enough to look at keywords alone. We need to look at the context around them.
Also referred to as “user intent,” you must consider what your users are looking for, rather than coming up with different ways that users can phrase a search query
4) Longer Content Equals Higher Ranking
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A recent study by Backlinko concluded that the longer the content, the higher the likelihood of its ranking at the top of the SERPs:
However, writing 2,000+ words for every blog post is not for everyone. It’s an intensive and time-consuming process – but most of all, sometimes it’s not necessary. Remember what we said about satisfying user intent?
Some search queries are by people who aren’t looking to digest a lengthy blog post. Their answer could be a matter of words or a few paragraphs, so the other 1,500+ words you’re pressuring yourself to create might be a total waste of time and energy.
Let’s take the “link building tips” keyword, for example. People searching for that phrase are likely looking for a comprehensive guide to link-building strategies they can use to conquer Google.
People searching for “link building do’s and don’ts”, on the other hand, might not need that lengthy type of content. A simple bullet-pointed list is probably all they’re looking for.
Unfortunately, there’s no hack to determine how long your content should be other than good old-fashioned common sense. Ask yourself what information someone would be looking for if they’re using a keyword you’re targeting, and start from there.
5) Conquer Video with YouTube SEO
YouTube videos rank in the top 10 of Google search far more often than any other type of video. And, according to Forbes, YouTube is also the second most popular search engine with more than 3 billion searches per month – surpassing Bing, Yahoo, and AOL combined.
Most SEOers forget about YouTube when they think of search engines. But if you’re smart, have a knack for creating engaging videos, and have the time to invest into optimizing each video for YouTube SEO, there’s no reason you can’t build a huge audience on that platform. One YouTuber doubled their traffic with the same content after implementing YouTube SEO.
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