Marketing for Doctors and Healthcare in Kenya
Patients now have more options to choose from than ever before. With technology taking over the world, patients can find the best healthcare providers from the comfort of their home or their offices. Moreover, information is now readily available, and patients don’t see the need to visit a healthcare facility because of a minor illness. It is, therefore, now more critical than ever to rethink your marketing strategies.
Marketing for Doctors and Healthcare in Kenya
Leveraging the power of the proper marketing techniques will go a long way towards helping you reach patients. On the other hand, you will be setting yourself up for failure if you fail to use the correct marketing technique to promote your healthcare business. Even if you are satisfied with your current patient volumes, it is still essential to promote your business.
Today, we will be discussing various marketing strategies for doctors and healthcare providers in Kenya.
Have a Functional Website
More than 22% of the total population in Kenya use the internet for studies, shopping, finding service providers, dating, and even booking tickets. The majority of this population is made up of the youth. As a healthcare provider, you should target internet users to grow your business.
The easiest and effective way of doing that is by building a functional website. A well-designed website will go a long way towards helping you to connect with potential clients. Above all, it exudes confidence and creates Brand loyalty and trust.
Since many internet users in Kenya use mobile devices to search for information, it would be best to design and optimize your website for the mobile experience. Here is how you can make your website mobile-friendly:
- Create a responsive website.
- Make it easier for patients to find crucial information on your website.
- Avoid annoying pop-ups and ads.
- Focus on website speed.
- Create a simple website.
- Make the button sizes large enough for all users.
- Always use large fonts throughout the website.
- Avoid flash.
- Do not use auto correct on forms.
- Install the view port meta tag.
- Make it easy for your patients to switch to desktop view.
- Test your website regularly.
Take Advantage of Social Media Marketing
The number of social media users in the country has increased by more than 25% between 2020 and 2021. This means that an additional 2.2 million Kenyans are now visiting major social media platforms like Facebook, Instagram, Tik Tok, Snap chat, Whats App, LinkedIn, and Telegram.
Taking advantage of social media marketing will allow you to connect with more than 21.75 millIon internet users in Kenya. The good thing is that you don’t have to spend an arm or a leg to leverage the power of social media marketing. You can use it to generate more traffic to your dental or medical website. In addition, you can use social media to connect with patients daily.
Your social pages are also a great way of showcasing your skills and personality. It is also a great tool to enhance customer support.
Another reason why social media marketing is excellent for doctors and healthcare providers is that it provides powerful analytic tools that you can use to track the success of your marketing campaigns and modify them accordingly. For instance, Instagram analytics tools will show you when your followers are usually inactive and active.
However, keep in mind that not all platforms will work for you. Take the time to analyze all major social platforms and pick one that fits your profile. Here is how you can leverage the power of social media marketing:
- Post regularly.
- Optimize your social pages.
- Share engaging content.
- Interact with your followers.
- Use images.
- Focus on brand identity and continuity.
Take Advantage of Local SEO
More than half of all searches in the country and globally start with a search on the search engines like Google and Bing. This means that patients are more likely to search for the best doctor near them when they need medical services. Taking advantage of local SEO will make it easier for patients to find your healthcare business whenever they need your services. For instance, a patient looking for the best gynecologist in Nairobi will find you quickly if you have taken advantage of local SEO.
If you are located in various locations throughout the country, it is essential to have pages for each specific location. Of course, this can seem daunting and complicated. However, working with the best SEO company in Kenya will make things easier for you. Here is how you can improve your local search engine optimization:
- Have a Google My Business Profile.
- Request your patients to give reviews on your Google My Business Profile.
- Take advantage of voice search.
- Create blog posts and news articles based on local events.
- Design your website for the mobile experience.
- Research and dominate local searches.
- Have a location page.
- Use business directories.
- Take advantage of backlinks.
- Finally, create a web page for each service or product you offer.
Take Advantage of Content Marketing
Content marketing is a powerful tool that can promote your healthcare business. It will increase website traffic, organic searches and improve brand awareness. Above all, it can place you as the industry leader in your area of specialty.
When creating content for your healthcare website, make sure to optimize it for search engines by using relevant keywords. Remember to take advantage of videos. Uploading videos on major video-sharing platforms like YouTube will help you attract and engage with your clients.
Utilize Email Marketing to Stay Ahead of Your Competition
Email marketing is a great strategy to reach new patients or re-target patients interested in a specific service or treatment. It will allow you to share blog posts, videos, promotions, the latest news, and specials. You can grow your email list by asking patients who visit your website to sign up for a newsletter.
Focus on Increasing Patient Referrals
Referrals can be an effective strategy to help you get new business. That is why you should meet with local referring doctors and healthcare facilities to increase patient referrals for your practice. If your budget allows it, you can even appoint a physicians relations representative to build the bridges of communication between your practice and the referring practices.
These marketing strategies will help you promote your healthcare business and stay in front of your competition. If you need help, Marketing for Doctors and Healthcare in Kenya contact us on +254720744763