What is keyword?

A keyword is a specific word or phrase that is used in online searches, web
content, or digital advertising to help identify and locate relevant information or
target a specific audience. Keywords are fundamental in search engine
optimization (SEO) and digital marketing strategies to improve visibility and
attract relevant traffic to websites or content.

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In ever-evolving landscape of digital marketing, SEO remains a cornerstone for driving organic traffic and improving online visibility. As we venture further in 2023, it’s crucial to stay updated to the latest trends to ensure SEO strategy remains effective and competitive.

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In today’s digital era, voice search has made to be an outstanding trend transforming the way users interact with technology.
With the increasing popularity of virtual assistants, there is need to adapt strategies to harness the potential of voice search optimization.
In this section, we explore the importance of the preparation for the future with voice search optimization in Kenya.

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