SEO Marketing Strategy and Consulting in Kenya

SEO Marketing Strategy in Kenya

How to tell a company does not have SEO Marketing Strategy In Kenya

 

 

  • SEO page titles lack a keyword focus.
  • SEO page titles merely mimic the content headers.
  • Page URLs are a mile long.
  • Nothing is ever modified

Now is a good time to take a closer look at SEO marketing data because search is getting worse for all types of B2B and B2C businesses.

Your keyword phrase that continues to rank No. 1 organically is no longer the top result seen by searchers because of design changes to Google’s search engine results pages (SERPs). That lack of visibility jeopardizes the effects of your organic traffic – leading to fewer clicks, leads, sales, page views, and conversions.

When you create new content based on your priority keywords, you have several advantages with an SEO marketing strategy. An existing page may rank 15 th for a keyword, but a new page may rank third. Work the keyword phrase into the SEO page title, content header, image, image alt text, etc.

 

Here are the steps to create SEO Marketing strategy in 2020:

Step #1: Create a List of Keywords.
       #2: Analyze Google’s, First Page.
Step #3: Create Something Different or Better.
        #4: Add a Hook.
Step #5: Optimize For On-Page SEO.
         #6: Optimize For Search Intent.
Step #7: Make Your Content Look Awesome

 

 

why content marketing is important in Improving SEO in Kenya?

In today’s competitive landscape, the question that arises is why content marketing is important for business? Every business must make investments in building content for their brand. High-quality content is the core of digital marketing strategy because it is present everywhere from our desktops, inboxes, social media feeds, pop-ups, and notifications.

SEO Marketing in Kenya

Content Marketing is a marketing strategy to create and distribute valuable, relevant, and consistent content that attracts, acquires, and therefore retains and engages clearly defined audience.

Content marketing strategy has been proven to deliver success to businesses since forever. But the relevant content that really connects with the company’s audience is the key reason for the success of any digital marketing strategy.

 

How to create backlinks to help in driving traffic

Backlinks are an essential part of SEO, helping to promote your website on outside platforms. These little gems are used to persuade users to check out your site, increasing your rank in search engine results.

 

Here are four ways you can earn backlinks for your site: –

Write content that is both compelling and share-worthy, proving you are a thought leader who can contribute to discussions within your field.

Write press releases about new courses, product launches, etc. and submit them to public-relations websites who will distribute them

Reach out to influential bloggers and websites in your niche and pitch to them to write guest posts on their blogs

Do unto others as you would have them do unto you by offering them a backlink on your site on one of your posts.

One comment

  • Gamblers Africa

    Gamblers Africa

    Reply

    Great article – I learnt something new. However, you seem to know your way around the digital marketing world i Kenya – and we are looking for a helping hand for our latest project! Please give me a shout if you interested. Bless you

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