The Definitive Guide to SEO for E-commerce Websites 2020
This is obvious that the ranking for the eCommerce store on the search engine is essential to exist.
For this, you need to have some basic knowledge of SEO to save your money on hiring an SEO specialist. If you know some of the effective SEO tips and tricks then you can do the SEO for your eCommerce site that would help to bring the traffic and increase your sales.
A you are improving your site or you are starting a new eCommerce site, Search engine Optimization is the most essential thing to bring your website on the top page of the search engine. If your website is not appearing on the first page of Google then your expectation wouldn’t convert into reality.
This is because 85% of the peoples don’t visit the second page of Google instead, they find their query on the first page. When you are planning about increasing your sales then don’t plan for the first page instead plan for the first position.
In this article, we will tell you some of the operative tips and tricks of SEO for your eCommerce site.
1. Research your market
Before starting to apply the SEO tactics on your website, you should have some research in the market for which you are opening the online store. In the research, first of all, you should find the competitors for your website to know the difficulty over ranking.
In SEO, the major part relies on research and analysis. If your research is not enough, you can’t succeed. For example, hitting the wrong keywords would never increase your traffic, sales, and leads. Not only this, this would bring few and irrelevant traffic.
If your research is good and enough then you would win the race by knowing the competitor’s strategies and how they are leading the race.
2. Keyword Analysis
Once you know who are your competitors and what strategies they are applying on their website, then keyword research comes. Keyword research and analysis is one of the major analysis in market research. This is because you have to find the relevant keywords as well as your competitor’s keywords.
In keyword research, you need to find some of the primary and secondary keywords. The selection of the keywords has different aspects that should be considered. Here is the checklist:
- The keyword must be relevant
- Keyword should have less difficulty level
- The keyword must have more volume
- Keyword should have more CPC
- The keyword must be long-tail if the difficulty is high
A lot of tools available online can help you in getting the keyword analysis including the volume, difficulty, top websites which are ranking, as well as the number of backlinks to rank for the keyword.
3. On-Page optimization
The On-page is one of the most important SEO practices which holds the majority of the portion in ranking your site. We can say that the On-page SEO helps your website to hold the user experience and the efficiency of user experience gives the impact to the search engine.
On-Page optimization only includes the facts that are applied to your website internally. Here are some of the facts included in On-page Optimization:
Keyword placement: Once you research the keywords, the placement comes. The placement of the keywords means to use the keywords in your content that looks naturally fit.
Site friendliness: The structure of the site is also the fact of the SEO because the search engine always recommends using a friendly layout for your website for better surfing. The crawlers easily scan your website for ranking on an easy layout.
Mobile Friendliness: The majority of the eCommerce users use the mobile to shop online and, in this regard, you should have a responsive layout that is compatible with your mobile too.
Snippets: The snippets are the section that appears on Google when a user searches a query. This includes the Meta Title and Description while it should have your primary keywords.
Internal Linking: The internal linking is the link that is placed in your article but it refers the traffic to another page or post. To provide the maximum experience to the user, the search engine always tries to provide the whole information from your website instead of sending the user to another website to find the required information.
4. Content optimization
Content optimization is one of the most important things in Search engine optimization. This is because SEO is dependent on the content that you made. Your SEO is not successful until you produce quality content for your website.
Quality content means writing the content according to the topic and your audience. For this, you should write the content by knowing what the audience likes to read on your website and in the product description.
When you are writing the content for your product, it must be engaging and convincing in the way that the buyer gets interested in buying your service or product.
Non plagiarized content
One of the recommendations from the search engine and the marketers is to write the unique content and use a similarity checker to verify it. This is not the only recommendation from the search engine instead a lot of bloggers and webmasters use it.
5. Off-Page SEO
Off-Page SEO is as important as On-Page because it covers all the facts for referencing your site but through other websites. The Off-page SEO includes different factors including the following:
- Guest posting
- Blog Commenting
- Social media
The off-page SEO is compulsory because it generates the reference for your site to the search engine. Search engine when checks more backlinks and references then it would give your more ranking on the search engine. The more you have backlinks, the more chances you have to rank over your competitors.
Off-page SEO is quite sensitive because you need to care when taking backlinks. The natural backlinks are always the best because artificial or paid backlinks are always considered illegal and the search engine may punish the site.
If you are buying or getting the backlink through blog commenting. It wouldn’t give a good impact on the search engine.