Ultimate guide in marketing mobile App in Nairobi, Kenya

Ultimate guide in marketing mobile App in Nairobi, Kenya  and Best Mobile App Development Kenya What is an App? An App is computer software, or a program, most commonly a small, specific one used for mobile devices.
In other words, App is just software. Originally software that you installed on a computer as a program was labeled as an application – or the shortened name of the app. However, the common usage of “App” or “Application” now generally refers to the distribution through app stores where the download and installation happen with a single action.

Best Mobile App Development Kenya

and Marketing Mobile App in Kenya


Mobile application development is similar to Web application development and is more about software development. One critical difference, however, is that mobile applications (apps) are often written specifically to take advantage of the unique features a particular mobile device offers.
One way to ensure that applications show optimum performance on a given device is to develop the application (App) natively on that device. This means that at a very low level, the code is written specifically for the processor in a particular device. When an app needs to run on multiple operating systems, however, there is little — if any — code that can be re-used from the initial development. The application must essentially be re-written for each specific device.

Building an App for the first time?

You no doubt have many questions:

Is it worthwhile?

Does it make sense?

How will people know about it?

You have many app ideas, which one should you pursue?

Most successful entrepreneurs have built their business through multiple ideas. So don’t limit yourself to a single app idea.Apps are like releasing a hit music single. You never know which single will make it for you. So give each app four to six months after the launch and if you do not see a growing user base, move to the next idea.

How do you know whether the customer wants your app?

Get to the market fast with a prototype. Don’t wait to create a complete app with all the features. Build only with the core proposition of the app and see if the customer is ready to buy. Once they do, you will get a lot of important feedback from your paying customers.

How much does it cost to develop an app?


It’s like asking what it costs to buy a house or a car. The answer depends on many factors. Development costs vary depending on the complexity and overall features involved.

What if your app does not work?

App Development Company in Kenya

Most app ideas, just as business ideas, are crap. Successful people make terrible decisions all the time but they also get back up with fresh learning from their failures and try something else. Move onto the next app idea if the current one does not get you results.
Who is this business right for?
Anyone who loves computer programming or general problem-solving would be great for this business. It helps if you have experience working on software development.

What is the target market?

  DO your business model includes creating apps for other companies, you will want to find companies who will give you a steady workflow to keep your software programmers busy and also pay you a fair price for the work.
If your business model includes selling the apps you create yourself, your customers will be as many people as you can possibly find in your target market. If the app has a lot of interest by the general public it will sell easily. On the other hand, if the app solves some critical problem for a niche market it will sell to a smaller group of people or companies, but at a higher price.

How does an App development company make money?

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There are four business models for applications and various combinations of them, which are:
1. Work For Hire – Getting paid to create applications for others.
2. Advertiser Supported Free Apps – An app that is popular can earn revenues from associated advertisements.
3. Free to try (or limited version) with Premium Paid Service – An entry-level app is either a free trial for a specific time or a limited version. Those who pay for a premium version get enhanced features and can remove advertisements.
4. Paid Apps – These apps charge for their use by timeframe, by the number of users, or by other means, such as a license fee. There are no free versions. These apps may be highly specialized and very valuable to those who pay for them.

Costs involved in opening an app development company.

App Development Company in Kenya

If you want to start with a professional development team, you will need to establish an LLC company, rent a space, install high-end computers, license the appropriate software, and pay the utilities, which includes the electricity and the Internet connection fees.

A typical start-up team of the software  will require these start-up expenses:

  • Business license fee.
  • Facility rent and security deposits.
  • Computers with monitors.
  • Software licenses.
  • Desks and Chairs.

It is, however, good to begin with fewer projects, and work increased hours to help save on some of the above costs until the company starts to experience so many demands.

How to keep customers coming back

Your reputation says it all. There are two types of reputations. The first one is with clients that hire you to create applications for them. The second type is a public reputation for apps you sell directly. Both reputations are enhanced when your app serves an important need and the users fall in love with the app, as well as tell all their friends about it on social media and in other ways.

How and when to build a team

marketing mobile App in Nairobi

This is all about budget. If you can pay to add staff and have enough work that is paid work for them to do, then, by all means, hire more staff to help you. Use freelancers as much as possible in the beginning and find the best ones by giving them small tests of things to do to advance your projects.

Services Contract

App development companies should require clients to sign a services agreement before starting a new project. Such agreements clarify client expectations and minimize risk of legal disputes by setting out payment terms and conditions, service level expectations, and intellectual property ownership (who will ultimately own the app).

How much profit can an app development company make?

You may make nothing to billions. The amount you make comes from your app’s popularity.

Major Challenges Faced By Developers and Their Solutions

1. To Get Your App Noticed

An app is enriched with high impacting and functioning features. The mobile applications must perform fast to satisfy the users. As the competition is high, some other company may have developed a similar mobile app with better features and designs that would have better appreciation in the market. With the latest tech advancements, the developers need to develop the best applications as per the current trend.
To grab the attention of a user is a very big challenge for many developers. The ultimate solution to this challenge is to create an app with stunning visuals, intuitive design, and rich functions. The developers must include graphics as well as useful features within the app. The developers must aim to provide an excellent user experience for the app.

2. Do Market Research

A developer must be aware of the ultimate aim of developing an app. After collecting proper information with the help of market research and with the developing knowledge about business requirements, the developer must properly plan and design the app which must overcome the needs of the market as well as for the client.

3. Earn Revenue with Advertising

A killer idea to develop an app is not enough! One of the major challenges faces by the app developers is to get the app funds. Free apps are liked by the users and the download rates are high but sometimes such apps are funded by a number of advertising companies.
This is one of the best ways to earn few bucks from the app as the advertising companies will pay every time when the ads  display. Ads are certainly annoying for the users but this is one of the best ways to collect revenue from the app.

4. Developing Apps That Can Work Across Different Devices.

The market has  variety of devices. It is quite complex for developers to develop applications for multiple devices as different devices have different specifications. The devices are operated on different operating systems having different screen sizes and screen resolution. Developing responsive apps offers more liquidity which can be adjusted to different formats as well as different screen sizes easily.

5. Simple And Easy To Use App

marketing mobile App in Nairobi

If an app is complex and not easy to understand, the users would definitely uninstall it. The app must be develop with simple features and must be easy to use. The functions of the app must be clear to the users as well as to the developers. Providing a brief description, instruction and tutorial with the app would be helpful for the users to learn about the app and its functions.

6. App Content Management

Content management of the app is growing rapidly. The apps must be up to date with rich content like images, animations, videos, etc. It is difficult to update such content as it consumes extensive bandwidth.
Ascertain technical issues arise while updating content in an existing app, it is better to release a new version of the application. Currently, different systems are available in the market that simplifies the process of app content management. Such a system helps in optimizing the bandwidth usage and to deliver reliable content.

7. App Marketing And Promotion

Marketing and promoting the apps is a major challenge faces by the developers after developing the app. An app becomes successful for 90% of marketing efforts and 10% of development efforts. The developers need to select the right tools for marketing the apps in the best possible ways.

8. Application Launch.

Ready your press releases, get support handy, make sure your marketing blitz is active, and go. It’s time to sell. Launch day should involve active effort — monitor performance, resolve customer issues quickly, and stay on top of the evolving situation until things cool down. If you launch an app and go off, you can miss opportunities to resolve problems and major on good fortune, so stay attentive. If it turns out a massive bug slip through the cracks and you’re not at hand to see the problem get it fix, all of your hard work will be for nothing.

In conclusion, you have to know that even though you have produced dozens of successful apps, you still get a thrill when you have a new project, a buzz that continues throughout the design and development process. It’s a journey on which you’re always learning, but it all adds to your knowledge and understanding. Making the app itself is just one part of that process.


Call us today for Best Mobile App Development Kenya and marketing mobile App in Nairobi, Kenya