Why is Your Facebook Ad Approved and Active But Not Running?

Why Is your Facebook Ad Approved

Why is Your Facebook Ad Approved and Active But Not Running?

A functional web design and a successful SEO campaign will widen your reach. Add in an aggressive email marketing campaign and you are good to go, right? While many people assume that this is the case, the truth is that you must take advantage of Facebook ads to reach more potential customers.

If you are already using Facebook ads, you probably know how annoying and frustrating they can be. For starters, Facebook has several bugs that will frustrate you along the way. It is devastating to spend so much time on your campaign, only for it to stop running.

Why Is your Facebook Ad Approved

It is more frustrating if your ad stops running suddenly and you start getting fewer impressions. If you are currently experiencing issues with your Facebook ad, keep reading to discover why your Facebook ad is approved and active but not running.

Your Ad is Still Pending Review

Facebook approves every ad in their system before it starts running to ensure it follows all the guidelines. The aim is to ensure that each ad adheres to copy, image, and targeting guidelines.

Facebook takes around 2 to 72 hours to approve an ad. During holidays the turnaround can be between 2 to 3 days. So, give your ad some time to get approved, especially if you have just created it.

If your ad isn’t approved after 24 hours, you can try these quick fixes:

  • Open the power editor.
  • Download your data.
  • Open the ad.
  • Change its name. You don’t have to change the entire name. Just make it slightly different.
  • Upload the new ad.

Give your new ad some time to see if it will be approved.

Your Ad is Not Active

Another reason your Facebook ad is active and not running is if it is set to inactive. You might have turned it off unknowingly. The good news is that it will not delete your campaign.

If you suspect that your ad is set inactive, you can follow these steps to activate it:

  • Open the ads manager and click on that ad.
  • Click the button next to it to activate it.
  • Your ad should now start running unless other issues come up.

Your Ad Set is Inactive

You might think that this is the same as the previous point. However, we are now talking about the ad set. Facebook groups ads into different sets. Each set contains a certain number of ads and shares the same goals. In most cases, businesses can use these ad sets for split testing.

Like a single ad, you can also switch off your ad set unknowingly. If this happens, all the ads in that set will be inactive. Although this makes it easy for you to turn off a particular set of ads, it can be frustrating if you do not intend to do it. Luckily, you can turn that particular ad set back on to reach more clients and make more sales.

Your Ad Campaign is Inactive

Facebook ads should help you reach more clients based on demographics, profile, and location. That is why Facebook groups all your ad sets into an ad campaign. Like ad sets, you can also turn on or off your ad campaigns.

If you disable your campaign knowingly or unknowingly, it won’t run, and potential customers will not interact with your ads. This can be devastating if you want to widen your reach and boost sales. Fortunately, you can turn your campaign back on by clicking the toggle next to that campaign.

Your Budget is Too Small

Facebook requires users to have a minimum budget before creating an ad. They will look at your business industry, bid strategy, currency, buying type, schedule, and optimization to determine your budget requirements. You should follow the budget recommendations from Facebook to create a successful campaign.

If your budget is too small, the chances are that you will under-deliver. You can follow these steps to set the best minimum budget:

  • Set enough budget for each optimization event.
  • Allocate more than $1 per day for ad set budget.
  • If you choose to take advantage of the cost cap bid strategy, ensure that your budget is more than five times the amount of your cost cap.
  • If you want to reduce your lifetime budget, ensure that your current amount is more than what you have been spending in the past. Also, allocate more than 10% of your spending in the last two days.
  • Finally, never lower your budget at the end of the day because the system will not have enough time to apply the new settings.

Your Audience is Too Narrow

Facebook gives you the power to target potential customers based on specific metrics. For instance, you can target customers based on the type of business they have.  Amazingly, you can narrow this down to target new business owners.

However, Facebook has been discouraging narrowing because some people are using it maliciously. Besides, narrowing can harm your campaign because fewer people will see your ad.

You Might be Violating an Ad Policy

When you upload an ad, Facebook will review it against their advertising policies. Facebook uses automated tools to ensure that each component of your ad follows the guidelines.

If your ad violates these policies, Facebook will reject it. Simply address the issues to reactivate your ad.

Facebook Rejected Your Ad

Your ad will be rejected if you violate too many policies. The sad news is that you can’t turn it back on. Facebook can also reject your ad if your website deals with something that Facebook does not advertise.

Moreover, any ad you link to that site in future will be rejected. For example, Facebook will disapprove your ad if your website sells prescription or recreational drugs.

Key Takeaway

It is always important to ensure that your Facebook ad is running. You will reach more potential customers and increase your sales if your ad is always running. Whenever you have an issue with your ad campaign, try the above quick fixes to keep your Facebook ad running.

Why Is your Facebook Ad Approve, Talk to us Global Desarts Media